My second video in the series running up to the release of the rebooted 6 Steps to Financial Freedom Coaching Program is out.
I’m following Jeff Walker’s Product Launch Formula whereby marketers are told to release a series of “teasers” ahead of the official launch of a new product. So far I’ve released two videos in as many weeks. Each time I’ve sent announcements to an email list of about 140 subscribers, posted on twitter to my 3000 plus followers, linked to them on facebook, linkedin and pinterest for about 500 more people and of course blogged about them here.
As a result, according to YouTube I have received a grand total of 0 – count them ZERO views!
(If you go now and look at them the count is actually about 20 views between the two of them but all of those are just me going there to grab the link so that I can tweet it, post it or embed it in emails.)
I can understand if you don’t like my videos, or they don’t resonate with where you’re at right now but to have no views at all, after posting to almost 4000 followers across all of my social media accounts? That makes no sense to me.
I’m following all the rules about Social Media Marketing.
- I’m posting regularly
- I’m using hashtags
- And I’m following up on all my retweets and favorites
Actually that last one is the most mind-boggling of all. So far I’ve received about 20 favorites and retweets from people who haven’t even watched the videos themselves! What’s up with that? I even had one guy forward it to a friend with a comment “you should watch this”, how could he know?
There is something very wrong with the way we engage with new products on-line.
Social Media is a relatively new phenomenon when it comes to product marketing. We’ve been taught that the key to a good marketing campaign is the social share, the more people share what you are posting the better. I’m getting shares but the sad fact is sharing is not engagement. In order to sell a product you need people to engage with it, not just say, “hey this looks cool, check it out.”
What’s worse in my case at least, people are saying “check this out” without having checked it out for themselves! How can you endorse something if you haven’t used it? Not only is it killing your credibility it’s damaging my brand in the process!
So, I never thought I’d have to say this but: please stop sharing my videos, unless you’ve actually watched them.
Please watch, then comment, then share if you are so inclined.
For more information on The Meekonomics Project and our newly re-launched 6 Steps to Financial Freedom Coaching Program write to firstname.lastname@example.org