Once upon a time there were a lot of people who bought Life Insurance and opened Small Investment Accounts from an independent financial advisor. Unfortunately, this advisor never stayed in touch once the policy was delivered and the premium cheques were cashed.
Every day, these people wondered what had happened to the friendly advisor who seemed to genuinely care about their needs one minute and had disappeared from their lives the next. As their life circumstances changed and their needs evolved, they wondered if they had done the right thing, if they were adequately protected, and if they would ever be able to retire.
One day they decided to take matters into their own hands, but they didn’t know where to turn, who to trust, or what questions to ask.
Because of that, they felt confused, let down, worried and distrustful of independent experts.
Because of that, they gravitated toward simple and easy solutions offered by banks and store-front brokers that gave limited advice and parked their money in simple, low risk and low return investments.
Until finally their greatest fears came true, they realized they hadn’t saved enough for retirement or someone died prematurely without adequate life insurance and it was too late to change anything.
As a result, these people had to make radical decisions just to survive. They delayed retirement until they could no longer physically do their jobs, remortgaged or sold their homes and used the money to live on. They lived out their golden years in a general state of stress and eventually died leaving behind little to no legacy for their loved ones.
On the other side of town their lived another financial advisor who valued customer service above everything else.
Every day, he called a subset of his clients to ask if anything in their lives had changed since the last time they’d talked. Everyone got a call at least twice a year, once on their birthday and once again throughout the year. As their life circumstanced changed and their needs evolved, these clients knew that their advisor would make sure that they were adequately protected and were putting enough money away to eventually retire.
One day these clients decided to see if they were getting close to being able to retire and they knew exactly who to call because they trusted their advisor to always take their best interests to heart while he answered their questions and made recommendations.
Because of that, they took his advice and felt confident, calm and cared for.
Because of that, they invested their money wisely, made strong returns over a long time and carried just a little bit more Life Insurance in-case something bad and unexpected happened.
Until finally their dreams came true, they were able to retire with confidence and not worry about what might happen if someone died too soon.
As a result, these clients retired on their own terms and had the energy and time to live out their golden years in stress free comfort. They too eventually died but they left behind a significant monetary legacy for their loved ones and many sweet memories of a life well lived.
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