My Next Big Dream

Would you Rather Be Tim Horton or Ron Joyce?

The hard thing isn’t dreaming big.  The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.  – Ben Horowitz; The Hard Thing About Hard Things. Building a Business When There Are No Easy Answers

I have not had an easy life. 

I don’t mean to make it seem like I’ve had a hard life.  I was born into a typical middle-class family and even in my worst moments I’ve never gone hungry.  Yes, I’ve had my gas turned off.  Yes, I’ve received more than my fair share of “final notices”.  I haven’t had a vacation in over 10 years.  I’ve stretched the definition of a “3-month oil change”.  I’ve even visited the odd payday lender.   At the end of the day however, I’ve always had food on the table and a roof over my head.  I’ve never had a major health issue.  And other than these minor annoyances, I really can’t say that I’ve known anything close to extreme hardship. 

But I still haven’t had an easy life.  When you are an entrepreneur there is no such thing as easy. 

Entrepreneurs are by nature dreamers.  The bigger the dream, the deeper the passion, the harder it is to come to terms with difficulty and set backs. 

I say “difficulty and set backs” instead of failure because when you carry a big dream backed up by deep passion, failure only happens when you give up.  I’ve never failed at anything.    I’ve worked through some difficulty, had my fair share of set backs and I’ve even had to completely rethink my plan, but I haven’t yet failed.  As long as I am breathing – I will never fail!

In 2019 I’ve begun to evolve my financial services practice to include a coaching division for individuals and entrepreneurs. 

I love entrepreneurship.  Building your own business from nothing, starting with a bold vision scratched out on a napkin, so to speak, and working to make that vision a reality, is the closest thing many of us will ever come to winning an athletic championship. 

Entrepreneurs have a lot in common with athletes.  We are like prize fighters who step into the ring everyday and go 10 rounds with the world, or marathon runners who pound out mile after mile with no finish line in sight.  The sports analogies are endless.  No two groups of people are more dedicated to their dreams than athletes and entrepreneurs.  Maybe that’s why so many retired athletes end up starting businesses when their playing days are over. 

My coaching arm is focused on helping individuals and entrepreneurs realize their dreams of financial security. I will teach you to develop systems that transform your life from simply working and owning a job that is 100% dependent on your daily grind to owning a business that can run without you.  And then finally owning something that someone else will pay top dollar to purchase. 

Tim Horton owned a single donut shop, Ron Joyce built and then sold an empire.  While Tim Horton created a brand, it was Ron Joyce who turned that brand into a household name, one of the most recognizable in Canada.  My business consulting arm will help you grow from being Tim Horton, to Ron Joyce.     

Check out the new website I’m developing for my consulting business and get in on the ground floor of what I predict could become one of the most successful firms of it’s kind in Canada.  That’s right – I’m thinking like Ron Joyce for my own business too.

See you soon – Lauren

Book Yourself Solid – Book Review

book yourself solid

According to the reviews on people either love Michael Port’s client building system or they hate it. It isn’t very often that you see words like “genius” and “charlatan” in the same comment stream.

A lot of what Mr. Port writes may seem obvious. His style is delivered with a level of confidence and self promotion that many people see as arrogant and self-serving. But it is presented in a clear, systematic way that makes the advice relevant and actionable in a way that is all too rare in business books today. As a result I give the book four stars. He’s not a genius, he was just able to distill multitudes of business advice into and easily understood format and he’s certainly not a charlatan, people who think that are likely just unable to accept the fact that this stuff isn’t easy, you will still have to work at it.

For me two pieces of advice stand out.

1 – Position yourself as a lifelong advisor.

When you think in terms of solutions and problems solved, clients will beg to work with you. You are a consultant, a lifelong advisor. When you have fundamental solutions and a desire to help others, it becomes your moral imperative to show and tell as many people as possible. You are changing lives! – Michael Port; Book Yourself Solid, The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

A colleague of mine once said that the financial services industry is a generational business. If you stay close and relevant to your clients they will come back to you time and time again as their needs evolve. The type of business you do for them changes about every ten to twenty years. The key is to say in their lives long enough and consistently enough to get a chance to do it all.

2 – Always be ready to tell people what you do.

If you don’t make an offer to your potential clients, how will they know you can help them? If you aren’t doing everything you can to serve the people who need your help, it’s just short of criminal. Seriously, I believe you have an obligation to offer your services to those who need them and to those whom you know you can help in a meaningful and connected way. – Michael Port; Book Yourself Solid, The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

It’s become a cliché but Wayne Gretzky once said that you miss 100% of the shots that you don’t take. And that is so true. Self promotion or not, if you don’t tell people about your offering who will? Maybe calling it criminal is a bit of hyperbole but it makes an unmistakable point. You are your own biggest fan and number one sales person, tell the world!

Read this book if you are looking for actionable advice on getting over your fear of self-promotion. Don’t read this book if you think self-promotion is somehow dishonest or you don’t want to be in sales.

It’s that simple.

For more information on The Meekonomics Project and how to live debt free, build wealth and leave a legacy, in other words how to inherit the earth write to:

Are You Ready To Take Your Business To The Next Level?

I’ve been in business in one way or another since I was ten years old.  That was the year by Dad bought me three rabbits, one buck and two does, and showed me how to start a breeding program.


Rabbits being rabbits, this soon turned into a nice little business, one that we grew to three bucks and twenty does and which netted a profit of around $300 a week by the time I was thirteen.  I eventually bought my dad out and rolled the profits into my college fund.  I was the only one of my friends to go to college completely debt free.    Since then I’ve started three more enterprises, all to varying degrees of success or failure and I’ve learned a thing or two about growing and running a business along the way.

One of the things I’ve learned is that the hardest part of starting a business is recognizing when it’s time to change course for the continued growth and good health of the company.  In the early stages of most companies you really don’t own anything more than a job, the real value is wrapped up in the person of the entrepreneur who founded it, so if you stop working the business dies.  Therefore; the biggest challenge for an entrepreneur is recognizing when it’s time to stop working in the business and start working on the business.  This is the point at which you start hiring staff and delegating responsibility.  And this is the point at which, if you don’t stage manage the transition properly the whole thing could unravel right before your eyes.  I know; it’s happened to me.

Back in the fall of 1995, at the ripe old age of 23, I founded a music production company.  My partner was ten years older than me and also owned a recording studio.  The potential synergy was obvious but as he started to split his focus between the old and new ventures it became clear that he had not done a good job of preparing the studio business for his absence.  As a result both businesses suffered and the studio eventually failed.  Without the studio to supplement his income not to mention the lack of an inexpensive place for us to record the bands we were signing the production company floundered as well and both companies were gone in less than 3 years.

Growing a new organization is hard work.  But it’s also a delicate dance.  Knowing when to hire, (and fire), when to step back and when to jump in with renewed vigor are not an exact science.   Often times it’s just a matter of reviewing your priorities and re-committing to your core values but other times hiring a business coach and getting the advice of a professional who understands the dynamics of a growing business is a must.  For more information on Meekonomist approved business coaching write to

And check out this article on; Five Mistakes Founders Make that Sabotage Organizations.