Core Messaging


I recently had the pleasure of reconnecting with an old friend and colleague.

Paul was a financial advisor in the same office where I work but about a year ago, he moved on and started a consulting firm for tech start-ups and embarked on a professional speaking carrier.  Because I write a lot and produce short videos I wanted to meet up with Paul and pick his brain on how to get more exposure and start booking speaking gigs myself.

Our conversation was wide ranging, but Paul’s advise could be boiled down to just one key point.

  • “Get super clear about your core message and repeat it over again every chance you get.”

What’s my core message?  I’ll get to that in a minute.

Bruxy Cavey, another mentor of mine broke his core message down into three separate statements, each one more succinct than the one before.  In doing so he was able to clarify his message and use each of the statements in different contexts.  The longer statements are good for writing and speaking when there is adequate time to express the nuances of the message while the shorter statements are better as conversation starters or when brevity is required.  Bruxy’s core message can be easily stated in one word, three words and thirty words.

The other thing Paul encouraged me to do is to claim a title for myself, something that clearly states who and what I am and aligns cleanly with my core messaging.  The title itself should say as much as possible without the need for further explanation.

So here it is, taking a page each from Bruxy and Paul my core message broken down into a five-word title, and then clearly stated in five letters, five words and five paragraphs.

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I am an Ambassador of Peace and Justice.

My core message in five letters is: Let go.

My core message in five words is:  Peace without Justice is Oppression.

My core message in five paragraphs is:

God is Love.

In the beginning God created the heavens and the earth and made mankind both ruler and caretaker over all that He had created.  There was only love.  There was no war, no violence of any kind, no injustice and no oppression.

Mankind was deceived into thinking that God was holding something back and rebelled.  We set up systems and institutions to try and take control of that which belongs to God and which He was freely sharing with us.

As a result, the world is broken.   All man-made systems and institutions (including our government and the church) are broken.

But God is still Love and wants nothing more than to reconcile with His creation.  Mankind is still in rebellion and cannot let go of the control we have taken for ourselves.  Reconciliation with God is the only cure for our broken world.  That reconciliation begins with mankind letting go and taking a posture of surrender, gratitude and other-centredness.

That is my core message.

Further to the message I have chosen the word “meekness” to describe the mindset that mankind needs to ascribe to in order to achieve reconciliation with God.  Meekness is not weakness, it is the willing submission of personal power, entitlement and ego, a form of surrender and laying down in the presence of God’s pure love.

The meek shall inherit the earth but only through letting go.  Peace shall be achieved but only through justice.  And God’s creation shall be restored but only through surrender.